Monday, May 28, 2007

Mission Accomplished: Bodygroom arrives in Canada

After a year of campaigning on this blog and pleading on customer service phone lines, results are in. Philips has listened. One of their PR-folk has emailed me the following release:


LOOK BETTER NAKED
PHILIPS LAUNCHES BODYGROOM -- OFFERING CANADIAN MEN A MORE CONVENIENT WAY TO TRIM AND SHAVE BELOW THE NECK

TORONTO (Ontario) -- May 22, 2007 -- To help Canadian men maintain a cleaner look and feel, Philips introduces its latest innovation in male grooming complete with an online how-to guide at http://www.philips.ca/c/body-groomers/294285/cat/en/ to help men tend their woolly coats. Just in time for Spring, guys can trim their fur line with the Philips Bodygroom -- an all-in-one body hair groomer for hair removal everywhere below the chin...including those sensitive spots below the belt.

This ultimate manscaping tool offers a better solution than current methods -- Philips Bodygroom is less painful and less expensive over time than waxing; and more precise with fewer nicks and cuts than scissors or blades. With a product this easy and convenient to use, men no longer have an excuse not to look better naked and feel their absolute best.

"Men are becoming increasingly conscious of their body image and until now have resorted to painful or inconvenient hair removal methods to maintain their appearance," says John Nicholls, Marketing Manager of Domestic Appliances and Personal Care, Philips Canada. "With Philips Bodygroom, there is finally an affordable all-in-one solution for Canadian guys to trim and shave unwanted body hair in the comfort of their home."

With warmer months ahead, Philips Bodygroom is an ideal tool for shearing overgrown pelts to show off hard-earned pecs for a beach-ready body and an asset to men who play sports where body hair slows down their game. While keeping a well-groomed body is aesthetically pleasing, it is also essential for hygiene and comfort. Trimming or shaving body hair removes trapped bacteria causing body odour and allows deodorants and sprays to come into direct contact with the skin, leaving the body looking good and feeling fresh. Philips Bodygroom is safe for all body zones including the chest and stomach, back and shoulders, underarms and groin area.

Hair Today, Gone Tomorrow
Philips Bodygroom is an easy-to-use body hair groomer designed specifically for men,that effortlessly removes unwanted body hair with the following features:
  • three interchangeable attachment combs allow easy trimming
    of various hair lengths
  • hypoallergenic shaving foil prevents irritation on sensitive skin
    and delicate body parts
  • ergonomic shape also allows easy access to hard-to-reach areas and
    can safely remove hair in all directions
  • 100 per cent waterproof making it safe for use in the shower or even the bathtub
To help educate men on the benefits of a well-groomed body, Philips has launched http://www.philips.ca/c/body-groomers/294285/cat/en/. Log on for a virtual product demonstration and other useful male grooming tips. Beginning in May 2007, Philips Bodygroom is available nationwide at retailers in-store and online for a suggested retail price of $59.99. Please visit www.shaveeverywhere.ca for information on where to buy.
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Thanks to everyone who called Philips at the numbers provided in earlier blog posts. And thanks to Shannon for getting me one of these dealies for Christmas. It works great.

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